OUR MATERIALS
Materials chosen with purpose
At WOOLA, fabric is part of the design.
We choose materials not only for how they look, but for how they feel against the skin, how they move, and how they wear over time.
Natural fibres sit at the heart of many of our collections, particularly wool, Merino wool, cashmere, silk and linen.
Where a blend helps us achieve a particular softness, drape, texture, lightness or durability, we select it thoughtfully — always with the finished garment and the way it will be worn in mind.
WOOL
Wool has always been at the heart of WOOLA.
Naturally warm, breathable and resilient, wool offers comfort without excessive weight and can remain beautiful for many seasons when properly cared for.
We work with different types of wool depending on the character of each garment — from structured outerwear to soft everyday knitwear.
For selected knitwear, we work with wool sourced from Victoria, Australia, through an experienced vertically integrated manufacturing partner.
Discover more about the journey from raw fibre to finished knitwear in Our Wool.
MERINO WOOL
Merino wool is known for its fine, soft fibres and comfortable feel against the skin.
It offers the natural warmth and breathability of wool while creating a smoother, lighter and more refined finish.
We use Merino across selected knitwear where softness, comfort and everyday wearability are especially important.
CASHMERE
Cashmere is exceptionally fine, lightweight and soft.
We use cashmere selectively, often blended with Merino wool or other wool fibres, where it adds extra softness and a more refined hand feel to the garment.
For us, the purpose of cashmere is not simply luxury by name, but the texture and comfort it can bring to a thoughtfully balanced yarn.
SILK
Silk is naturally lightweight, smooth and strong.
In selected knitwear, small amounts of silk can add softness, subtle lustre and a lighter touch while complementing the warmth and texture of wool.
It is often used where we want a garment to feel soft and elevated without becoming heavy.
LINEN
Linen is a natural fibre made from flax.
Lightweight, breathable and naturally textured, it is particularly well suited to warmer weather.
Linen becomes softer with wear and washing, while its gentle creasing gives the fabric its relaxed, lived-in character.
We use linen for seasonal pieces where breathability, movement and ease are central to the design.
LYOCELL
Lyocell is a regenerated cellulose fibre made from plant-derived raw materials.
It is known for its smooth surface, soft hand feel and fluid drape.
We use Lyocell in selected lightweight pieces where comfort, breathability and movement are especially important.
Its soft, cool feel makes it particularly suited to warm-weather dressing.
VISCOSE
Viscose is also a regenerated cellulose fibre made from plant-derived raw materials.
It is valued for its softness, lightness and natural drape.
We use viscose selectively in seasonal pieces where we want a fabric to feel fluid, comfortable and easy to wear.
SELECTED BLENDS
Not every WOOLA garment is made from a single fibre.
Sometimes combining fibres allows us to create a garment that performs better for its intended purpose — whether that means improved softness, drape, texture, durability, warmth or reduced weight.
For us, a blend is never about adding more fibres for the sake of it.
It is about choosing the composition that best supports the design and the way the garment is intended to be worn.
The exact fibre composition of every WOOLA piece is clearly listed on its individual product page.
MATERIALS THAT WORK WITH THE DESIGN
We do not believe one fibre is right for every garment.
A structured wool coat, a fine Merino knit and a lightweight summer top each require something different from their fabric.
Our approach is simple: choose materials thoughtfully, use them where they make sense, and create pieces that feel as good to wear as they look.