Care Guide

Thoughtful care can help your WOOLA pieces stay beautiful for longer.

Different fibres, yarn constructions and garment finishes require different care, so always follow the care label inside your garment first.

Natural fibres generally do not need to be washed after every wear. Airing your garments between wears and washing only when needed can help maintain their shape, softness and appearance for longer.

MERINO WOOL KNITWEAR

Unless specifically labelled Machine Washable, WOOLA Merino wool knitwear should be gently hand washed.

Wool fibres can react to heat, friction and agitation, which may lead to shrinkage, felting or changes to the shape and surface of the garment.

How to hand wash

  • Wash gently in cold or lukewarm water.
  • Use a mild detergent suitable for wool.
  • Avoid soaking for longer than necessary.
  • Gently move the garment through the water rather than rubbing or scrubbing.
  • Do not twist or wring the knitwear.

Removing excess water

After washing, avoid squeezing or twisting the garment.

Lay the knitwear flat on a clean, dry towel, then gently roll the towel with the garment inside.

Press lightly as you roll to allow the towel to absorb excess water.

Unroll the towel, gently reshape the garment to its original shape and lay it flat to dry away from direct heat and strong sunlight.

Do not hang wet knitwear, as the weight of the water may cause stretching or distortion.

Once completely dry, store your knitwear folded rather than hanging.

MACHINE-WASHABLE WOOL KNITWEAR

Selected WOOLA wool and Merino knitwear is specifically designed to be machine washable.

These styles are made using smoother, combed or worsted-spun yarns, creating a more refined and stable yarn structure that is better suited to gentle machine washing.

Only machine wash WOOLA knitwear when the individual garment is clearly labelled Machine Washable.

When machine washing:

  • Always place the garment inside a laundry bag.
  • Select a gentle or wool cycle.
  • Use cold or lukewarm water according to the care label.
  • Use a mild detergent suitable for wool.
  • Wash with similar colours.
  • Do not use bleach or harsh detergents.
  • Do not tumble dry.
  • Remove the garment promptly after washing.
  • Gently reshape while damp.
  • Dry flat away from direct heat and strong sunlight.

Even when a garment is machine washable, using a laundry bag helps reduce unnecessary friction and protects the knit structure during washing.

Once completely dry, store folded.

WOOL COATS & OUTERWEAR

Wool outerwear generally requires much less frequent cleaning than everyday clothing.

After wear, allow your coat to air before returning it to your wardrobe.

A soft clothing brush can help remove surface dust, lint and loose fibres.

For small marks or spills:

  • Blot gently rather than rubbing.
  • Avoid soaking the fabric unnecessarily.
  • Allow the area to dry naturally.

Many structured wool coats are best professionally dry cleaned. Always follow the individual garment care label before cleaning.

For storage:

  • Make sure the coat is clean and completely dry.
  • Use a supportive, wide hanger to help maintain its shape.
  • Avoid overcrowding your wardrobe.
  • Store in a cool, dry place away from prolonged direct sunlight.

LINEN

Linen is a naturally breathable fibre that becomes softer with washing and wear.

Gentle creasing is part of linen's natural character.

When caring for linen:

  • Follow the individual garment care label.
  • Wash gently and avoid excessive heat.
  • Wash with similar colours.
  • Reshape while damp where needed.
  • Air dry when possible.
  • Avoid over-drying.

For a relaxed finish, allow linen's natural texture and gentle creasing to remain.

For a smoother appearance, iron or steam at an appropriate temperature according to the garment care label.

LIGHTWEIGHT & DELICATE PIECES

Fine knits, lightweight fabrics and delicate seasonal pieces benefit from gentle handling.

To help protect them:

  • Avoid rough surfaces that may catch or pull the fabric.
  • Take care around jewellery, handbags, belts and sharp accessories.
  • Always follow the individual garment care label.
  • Where machine washing is permitted, place the garment inside a laundry bag.
  • Use a gentle detergent.
  • Avoid bleach and harsh detergents.
  • Reshape gently after washing where required.
  • Air dry where appropriate.

Store delicate pieces carefully to avoid snagging, pulling or unnecessary stretching.

PILLING

Pilling can occur naturally on wool, cashmere and other soft fibres.

It happens when loose fibres move to the surface through friction and form small balls of fibre.

Areas exposed to more rubbing — such as under the arms, along the sides of a garment or where a handbag sits — may pill more quickly.

Pilling does not necessarily indicate poor-quality wool.

To refresh your garment:

  • Lay it on a flat surface.
  • Gently remove surface pills using a wool comb or fabric shaver.
  • Work lightly without pressing firmly into the fabric.
  • Avoid repeatedly working over the same area.

Gentle, occasional removal of surface pills can help keep your knitwear looking fresh.

STEAMING & IRONING

A garment steamer can be a gentle way to release wrinkles and refresh many WOOLA pieces.

Always follow the garment care label and test heat on a discreet area first.

When ironing:

  • Use the appropriate temperature for the fibre.
  • Avoid excessive heat.
  • Avoid pressing too firmly into wool or textured fabrics.
  • For wool and delicate fabrics, use a pressing cloth between the iron and the garment where appropriate.

Allow garments to cool and dry completely before storing.

STORING YOUR WOOL

Before storing wool garments for an extended period:

  • Make sure they are clean and completely dry.
  • Fold knitwear rather than hanging it.
  • Store garments in a cool, dry place.
  • Avoid tightly packing clothing together.
  • Use breathable storage where possible.

Wool moths can be attracted to natural fibres carrying food residue, perspiration or body oils, so storing garments clean is especially important.

For seasonal storage, a breathable garment bag or clean storage container can provide additional protection.

A LITTLE CARE GOES A LONG WAY

Wool is naturally resilient and does not need constant washing.

Simple habits — airing garments between wears, washing only when needed, hand washing Merino knitwear unless otherwise stated, drying knitwear flat and storing garments properly — can significantly extend the life of your clothing.

For selected styles labelled Machine Washable, follow the individual care instructions carefully and always use a laundry bag.

With considered care, your WOOLA pieces can be worn and enjoyed for seasons to come.