About Us

WOOLA is a Sydney-based slow fashion label founded by sisters Alice and Jun, with a focus on wool coats, knitwear and natural-fibre pieces designed for everyday Australian dressing.

The brand began at local Sydney markets, where we had the chance to meet customers in person, understand how they wear and style our pieces, and learn what makes a garment truly worth keeping.

As a small sister-run label, we are closely involved in every part of WOOLA — from selecting fabrics and colours to refining the fit, preparing each market setup, and speaking directly with our customers.

Our approach is simple: considered designs, quality fabrics, soft colours, and small-batch production. We are not here to follow every trend. Instead, we create pieces that feel easy to wear, comfortable to layer, and refined enough to stay in your wardrobe season after season.

Each WOOLA piece is designed in Sydney and made in small batches with trusted manufacturing partners. We pay close attention to fabric selection, fit, finishing and wearability, so each piece feels refined, comfortable, and easy to wear in everyday life.

From wool coats to breathable linen and soft knitwear, WOOLA is built around clothing that feels calm, thoughtful and lasting.

Thank you for supporting a small Sydney-based label.

Alice & Jun
Founders of WOOLA

For stockist or boutique enquiries, please contact us at Woola_sydney@hotmail.com.